Hi!
I'm Josue, an industrial designer living in Orange County CA with my wife and 2 rambunctious kids.
Ive been working as a designer for the past 13 years and have had the privilege of designing a wide variety of products that have successfully made it to market. During my career I have worked on consumer electronics, medical devices, tactial softgoods, phone cases, e-bikes and now tools. This has given me the opportunity to be involved in the entire design process from consumer research, creating briefs, timelines, yearly roadmaps, design development, DFM and mass production.
I'm currently working at Toughbuilt designing hand tools and continue honing my skills, leading and working with other teams to develop and push products forward. I recently spent a month in Vietnam problemsolving with factories to fine tune and produce a product I was responsible for. Spending time at multiple factories taught me more about eh inticacies of the design process, engineering. manufacturing, effectively working cross culturally and clearly communicating ideas to internal and external audiences.
Over the years I’ve learned that being able to empathize and relate to the user is crucial in order to get to real, innovative solutions. User centered design is key. Getting to know different people, groups, scenarios and understand the interaction between the user and the products from a wholistic perspective helps identify and prioritize what is important to the user. This creates a better experience between the product and the user, seperating if from a sea of “me too” products.
Family is a huge part of my life and apart from going to parks, riding bikes and exploring trails with my kids, I enjoy Brazilian Jiu-Jitsu, 1960-1980s Japanese cars, and making pancakes on Sundays.